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Why use cartoons?
CARTOONS offer a MAGIC that other media just can't do.
A comic strip can demonstrate a product in a clear way that bypasses the expense of having a video made.
A cartoon... i.e comic relief... can often make a serious or otherwise 'dry' point in a lighter way than photo or video based marketing.
Regular cartoons on a theme related to your product or service can introduce good will and even fun... depending upon what your product or service is, of course.